Personal Branding with Social Media

 


As the course reading the author of You are Just Like Coca Cola outlines, “what makes personal branding such a compelling concept nowadays for people who believe that anyone can get a job if they use the right techniques” (Gershon, n.d, p.23). 

In 2022, it is evident that personal branding is a prime element within the Instagram Influencer world, where individuals make themselves unique through the use of certain colors, logos, slogans, fonts, songs, events, sponsorships, collabs and aesthetics. Following this, the recent Coachella festival has attracted influencers from all around the world. For example, “Dutch influencer Rianne Meijer has 1.5 million followers on Instagram and has been documenting her trip to the festival, posting paid promotions with brands like Levi's and BMW” (Hosie, 2021). Also “Wellness influencer and actress Noel Elie, who has 102,000 followers, told the Post she's attending the festival as a guest of a fashion brand that pays $2,500 for three stories and a reel, as well as giving her free clothes” (Hosie, 2021). 


Questions: While examining Rianne Meijer's and Noel Elie Instagram accounts (and their recent Coachella posts) what sets them apart from each other within their personal branding? If you were hiring an influencer, which one would you pick and why? 

https://www.instagram.com/rianne.meijer/

https://www.instagram.com/noel_elie/?hl=en


References

Gershon (n.d). You are Just like Coca-Cola. https://mylearningspace.wlu.ca/d2l/le/content/421290/viewContent/2815653/View

Comments

  1. Benhur G.April 20, 2022 at 5:17 PM

    Hi Julia,
    Great post! I definitely would go with Dianne Meijer. From the point of view of a business looking to hire an influencer, I would be looking to get my product in front of the most viewers possible. She has more than 5 times the amount of followers that Noel has, which would equate to more possible business opportunities. Also, looking at her page, she seems to have a pretty good level of interaction with her fanbase. Lastly, the one thing that I do not really like about her is that her bio is not informative at all. It does not say what she does in life or any information that can create customers and more revenue.

    ReplyDelete

Post a Comment

Popular posts from this blog

Common Sense is Subjective

Image
After watching the Elizabeth Holmes documentary, this week’s readings which I originally found boring, suddenly gained my interest. I believe the video did a great job in tying in the readings on the subject of ethical issues within tech companies with a modern example.  One of the things I found interesting was the idea that when an ideology becomes well known to the point that it becomes common sense, is when it becomes powerful. This can be seen with Wendy Liu’s adventure so far, as there are many ideologies that she experiences. The main ideology which I believe relates to all of this, is her belief of meritocracy. It seemed to be common sense to her that she deserved to earn the money that she did when she interned at Google, even though she felt unfulfilled in some way. She based this belief off of the high value of her work, as well as the effort she put into enhancing her coding skills. In the Elizabeth Holmes video, we can also see an example of ideology becoming common se...
Read more
Image
With 50% of its residents born beyond the borders of Canada, Toronto is undoubtedly an international metropolis. Because of its colleges, corporate offices, and worker-friendly immigration laws, Toronto is becoming a digital magnet for start-ups similar to Silicon Valley. Miami and Austin have both been dubbed the "new Silicon Valley," with residents able to work from the pool or the beach.  However, evidence reveals that Toronto has them beat. According to The New York Times, Toronto is growing faster than both cities and is currently North America's third-largest tech powerhouse, after New York and Silicon Valley. Is this wave of talent a fad or a competitive advantage entrenched into Canadian immigration policy? YouTube Is Toronto The Next Silicon Valley?
Read more

Super Pumped: The Battle For Uber

Image
  Super Pumped: The Battle For Uber is a new show that came out for Showtime Networks that currently has one seasons, but has been approved for a second, and is about one of Silicon Valley's most successful, but also most destructive startups, Uber. The show is centred around Uber's CEO Travis Kalanick and his relationship with mentors, employees, confidantes and his attitude that the only thing that matters is his companies success. In addition to that, the shows displays a lot of controversial moments that happened during the rise of Uber which ultimately led to Travis Kalanick being ousted from his own company by his board. The show has a star studded cast with Joseph-Levitt Gordon portraying Travis Kalanick, Kyle Chandler as Kalanick's mentor Bill Gurley, and Uma Thurman as Adrianna Huffington. This series goes over the ups and downs of one of the most popular companies in our world today and gives an inside look at the people running it behind the scenes.  Do you use...
Read more