The pressures of "That Girl" ?
The pressure of “productivity” in today's digital age has become a growing trend in recent times. Media apps and platforms have become a forum for influence as popular content creators have shared their lifestyles and daily routines in aesthetically pleasing and idealized ways that imply a pressure for self-care and productivity. Similar to the arguments presented in Melissa Greggs book Counterproductive, influencer media content has increasingly moved towards the self help genre in which these “guru-style leaders assume the role of guide or donor in the quest to find greater productivity.” (Gregg, 2018, p.53) Most recently, this idea has taken shape in the form of a viral media trend labeled as “That Girl”. Described as a person who wakes up early, meditates, makes their bed, eats only healthy foods, journals daily, goes to the gym often, walks 10,000 steps a day, drinks 2L of water a day and naturally has their life together, the “That Girl” lifestyle has grown in popularity as...